Company

Knowledge Process Management

Knowledge process can be defined as a highly-skilled task that requires the service provider to have a certain level of subject matter expertise in the task or industry domain. A few examples include legal process management, medical billing and coding, and real estate property management software skills.

Planet Synergy has built expert knowledge in administering and managing many web based and stand alone rental property management software applications such as PropertyBoss, Propertyware, AppFolio, Yardi, Promas, Buildium, Tenant Pro, ManageIT, etc.

Our knowledge process team members have degrees in real estate, law, MBA, finance and commerce. Contact Planet Synergy today if you would like to explore the option of outsourcing a specific knowledge process of your business.

Green Office Solutions

The concept of a green office is not new. It all started in the early 90’s with a big push for the so called “paperless office,” which we all found out created more paperwork and turned out to be nothing more than a publicist’s slogan!

With soaring energy costs and a push for recycling paper products, companies are now taking a toned down, but practical approach to the green office concept where the emphasis is on paper reduction, coupled with new systems and processes which increase efficiencies, curtail energy costs and reduce the usage of paper in business transactions and processes.

With the advent of cloud computing, web services and advancements in capturing digital signatures, the modern version of a green office can be achieved. Planet Synergy has created custom green office solutions for many of clients through partnering and collaborative efforts. Contact us to explore a green office solution for our business.

Back Office Administration

A back office is a part of an organization where tasks concerning the administration of running a business take place. The term back office refers to the back portion of an office where employees work diligently without being seen by customers. In today’s digital age, the front office represents a company’s front-facing or customer facing parts such as the website, social media, branding, marketing, etc. Back office activities include number crunching by accountants, claims and invoice processing, and data processing tasks.

Planet Synergy’s information processing services include manual data entry, data processing, full-text data capture, web mining, web data extraction, forms based data capture, database conversion, data capture, and pretty much any non-core web-based services. The primary purpose of these services is to free up an organization’s internal team from doing mundane tasks, and instead, enable them to work on higher-value work and core areas of their business.

Even if a service is not listed anywhere on our website, if it can be done by a person with access to an internet enabled computer, we can perhaps do it quite easily. We will be happy to work with you on a pilot project to determine the results, benefits and economic viability.

Real Estate Virtual Assistance

Since the past 8 years, Planet Synergy has built a rock solid reputation in the real estate industry by providing both front-end custom website solutions, as well as back-end virtual assistant (VA) services. Our multi-generation real estate and property management experience, coupled with our decade-old web technology expertise has made us a top web solutions provider for real estate and property management professionals.

Planet Synergy’s virtual assistant team has been effectively performing various business support and back-office tasks for realtors and property managers as needed, resulting in tangible benefits to clients such as extra time to meet with more prospects, close more deals, provide better customer service, reduce overheads and spend more quality time with family. You only pay for the actual time we spend on performing your tasks…and not salaries or benefits.

Contact us today to determine how your business could benefit from Planet Synergy’s VA services including, but not limited to the following:

1. Post/edit/delete sales and rental listings on agent and property manager websites, as well as on regional and national marketing websites.

2. Create and manage custom email marketing campaigns.

3. Research topics, create highly targeted articles and post them on property manager/Realtor blogs and social networks including Facebook, Twitter, LinkedIN, YouTube, Flickr, etc.

4. Check and upload contracts.

5. Process and file vendor invoices in owner portals.

6. Generate monthly owner statements and notify owners via email when statements are ready.

7. Batch/Reconcile ecommerce transactions from agent websites.

8. Add/edit/update tenant and owner information in various property management software applications.

10. Send reminder emails for confirming appointments, maintenance and vendor services.

Web Analytics

Planet Synergy installs various web analytics tools on client websites and routinely monitors and sorts data and creates custom reports to help customers take informed decisions before making changes to their website and online marketing campaigns. Don’t spend your precious time in collecting and filtering data. You can use the reports we generate to make quick and effective changes to improve your web traffic, leads and revenues.

Search Engine Optimization Tracking

You may have the best SEO strategies and tactics in place. But are you monitoring and measuring its efficacy? We are not talking about the plethora of automated data that a web traffic utility churns out. While all these data points are designed to give you a dashboard-like view of your SEO state of affairs, Planet Synergy goes below the surface to unearth more realistic data. We manually take your specific keywords and do google searches to determine your website’s rank. We then do the same with your competitors’ websites. The corresponding results are much more beneficial in continuously increase your organic search engine rankings.

Facebook and Twitter Posting Service

Are you telling me I have to find additional time from my already over-committed hours to create regular and meaningful posts to my Facebook business page and Twitter account? Unfortunately, the answer is yes. As an extension of our web content creation and blog posting service, Planet Synergy has been managing Facebook and Twitter campaigns of many of its customers. We can do the same for your business as well.

Web Content Creation

Planet Synergy’s writers are dedicated to creating high quality web content because they understand that good content is the cornerstone of a website. All pages on the site must have the most updated original copy, that’s personalized to communicate directly with your target audience. Creating keyword rich content that’s page specific is a very effective SEO tool.

Contact Planet Synergy today to help you with creating content that’s original, fresh and highly targeted for your company’s products and services.

Blog Content Creation and Management

There is no doubt that blogging increases a company’s visibility, web traffic, qualified leads, and eventually sales. Creating high quality blog posts is no mundane task. The typical business owner or their staff, who are already crunched for time, will not be able to swing a magic wand and come up with topics, research, fact-finding, idea generation, proof reading and editing every blog post. In fact, businesses that blog successfully usually have an internal staff of writers.

Not every company has the luxury of having a dedicated staff for creating blog posts. This is where Planet Synergy steps in. While you focus on your business’s core competency, Planet Synergy’s writers will use their magic wand to create original and deeply focused posts to promote your products and services.

Search Engine Marketing

Organic rankings trumps paid traffic from AdWords by a wide margin and therefore, the good old fashioned way to seek higher natural rankings on search engines must never be compromised in favor of search engine marketing (SEM). Instead, SEM must be used as a mechanism to gain visibility for your website and services. Initially, it may not produce any meaningful returns. However, over time, repetition can lead to credibility, and eventually generate leads over time. Planet Synergy can develop and implement a strategic plan for your SEM/AdWords campaigns.

Social Media Marketing and Management

Social media marketing is about maximizing and optimizing your company’s social media presence, with the objectives of driving traffic, sales, and revenues for your clients. For example, it is just not good enough to have a custom blog. The blog must not only have highly relevant topics and posts, but it must also be optimized for search engines, user readability and usability. Similarly, Twitter helps in creating a community and following around your company’s brand when it is done correctly.

Call or email Planet Synergy today to help create your social media marketing strategy. We will implement it and train you along the way to enable you to dominate the social media landscape.

Custom Facebook Page Design

If Facebook was a country, it would be the third largest. With over five hundred million members, this social networking behemoth had fundamentally changed the way businesses and consumers use the Internet. If your company does not have a presence on Facebook, create it today! Marketing experts say that companies must strategically use social media to communicate with its prospects and customers.

Planet Synergy also custom designs your business’s Facebook fan page so that your brand image and corporate identity become an integral part of your social media presence. The custom Facebook tab design that we create for you enables you to interact with your target audience through their channel of choice.

Custom Twitter Page Design

Although Twitter provides a number of generic backgrounds, none of them will do anything to extend your brand image to your Twitter followers. Planet Synergy can create your own custom background to convey your personality and corporate image. It will help you get qualified followers and your tweets will get noticed too.

Both Facebook and Twitter offer additional touch points to reach your customers and they must be exploited to their fullest potential. We can certainly help you accomplish this.

Web Maintenance

Real time or overnight turnaround times that’s very affordable! That’s right, let us know the changes you are seeking and we will either take care of them right away or complete it overnight for most simple updates. If the work involves major updates or code upgrades, we provide a fixed quote and a timeline for completion. You can engage us on an ongoing basis or utilize us on a task basis.

Web Hosting

Through our reseller agreements with multiple top-rated providers, Planet Synergy provides top notch business class web hosting for small businesses. With primary focus on uptime and 24/7 customer support, our customers receive the best value for their money, along with total peace of mind.

We take full ownership of registering and transferring domain names, migrating the final website or application to the hosting server, pointing nameservers and everything else that’s necessary for smoothly launching the web products we develop for our clients.

Search Engine Optimization

If you do a google search for your primary product or service offering, where does your company show up in the organic results? This is where Planet Synergy starts its mission while working with new clients. After we determine the answer to this question, we start our discovery phase which involves interviewing your team members to fully soak up your business model, customers and competitors. We then do a thorough audit of your website and provide you analysis of our findings and recommendations. This is followed by benchmarking, to figure out how your website is performing as compared to your competitors.

We then launch a research process to select the most appropriate keywords and keyphrases to attract targeted traffic to your website. We then develop a comprehensive strategic plan and implement it. This involves creating or modifying copy on your web pages.

The CMS that we provide with every website we build enables your webmaster or anyone in your organization to add, modify or replace keywords and phrases for continuous tweaking and improvement.

E-Commerce

The volume of online trade continues to increase unabated. Whether you are an e-tailer selling a killer widget or someone that sells premium content on a website, online shopping has become the default choice for baby boomers and younger generations that have been raised on a healthy diet of the Internet, texting, social networking and smart gizmos.

Planet Synergy is an experienced ecommerce development firm. We have built a large number of ecommerce websites which continue to generate consistent revenues for our clients. We have the expertise to customize open source shopping carts to provide a tailor-made ecommerce solution.

WordPress Websites and Blogs

WordPress is one of the most popular open source blog publishing applications. It has a powerful content management system (CMS) with lots of bells and whistles, available add-ons and plug-ins. Since it is based on PHP and MySQL, the codes and HTML themes can be edited for customization.

Although it is primarily utilized to create custom blogs, lately, an increasing number of developers including Planet Synergy have been very successfully using it as a platform to build fully functional websites. If you are considering a custom blog or a website with a feature-rich CMS, Planet Synergy can help you strategize, design and deliver a highly customized WordPress solution.

Landing Page Design

A landing page or lead capture page is a single web page that usually appears as a response to clicking on an advertisement. The landing page will typically display highly targeted sales copy and/or a call-to-action feature that’s designed to coax the visitor into taking the necessary action, as part of the lead generation process.

Squeeze Page Design

The primary purpose of a squeeze page is to capture a visitor’s email address for follow-up or drip marketing. Squeeze pages are often used in conjunction with email autoresponders, which enables information delivery to the visitor as soon as they confirm their email address. Audio and video clips can also be used on squeeze pages, although it is best to keep the content on a squeeze page to a bare minimum.

Planet Synergy has designed and delivered landing and squeeze pages which continue to generate qualified leads consistently.

Graphic Design

It is said that “a picture is worth a thousand words.” This adage aptly applies to websites. Research has proved that communicating an idea or a concept visually is far more effective that doing so in words.

An elegantly designed website can do wonders for your business. A combination of well-chosen words, typography, unique logo, creatively designed graphics, eye-pleasing design elements such as different shapes, icons, colors and templates can make your organization’s unique selling proposition very compelling.

Flash Development

Flash is a multimedia technology that is used to add interactivity to websites through animation of text, drawings and still images. It is commonly used for creating banner advertisements on websites. It is often used to capture user input. When done correctly, Flash enriches the user’s web experience. Planet Synergy can create custom Flash applications to attract and engage visitors and prospects to your website.

Logo Design

A logo establishes the fundamental identity of a business. It is also one of the most difficult aspects of graphic design. It anchors a company’s brand image with its users. A well-crafted logo helps in fostering the public recognition of a business. Planet Synergy’s designers can create a unique logo to establish your organization’s brand.

Branding

The primary role of branding is to promote a consistent identity and message across all touch points. Since it affects the perceptions and emotional aspects of your website visitors, prospects and customers, branding is perhaps the most important aspect of an organization’s marketing strategy.

Brochures

All companies may have a need at some point to create brochures to describe their products and services. Brochures can be in print or digital format. Planet Synergy has produced numerous compelling brochures for its clients that participate in conventions and tradeshows.

Flyers

Flyers have been a time-tested medium for advertising. It is a great way to advertise specials, discounts and generate leads. Planet Synergy can design flyers with persuasive “call to action” features, both in electronic and print formats.

Icon Design

Icons help web users associate and relate a hyperlink, button or function to a specific activity. They help in providing better navigation and usability of websites. While there are plenty of icons available on the Internet, a thoughtfully designed icon and improve end user experience and reduce site abandonment.

Custom Web Application Development

Whether you are local or global, today’s business environment brings new challenges and plenty of competition. When you throw in ever changing market conditions and cutthroat competition it becomes imperative for businesses to be agile and stay on top of things to respond quickly.

Planet Synergy has a track record of building a wide range of custom web applications including enterprise portals, business applications, business process automation, web based software, logistics management, claims processing, planning and reporting tools, contacts management, production process management, corporate intranet/extranet, etc.

When you can’t find an off the shelf software product to get your job done, look no further, Planet Synergy has got you covered. We specialize in PHP/MySQL development, and a variety of open source customization.

Facebook and Twitter Application Development

The integration of social networking platforms such as Facebook, Twitter, LinkedIN, YouTube, Flickr, etc. on business websites is now considered the norm. Facebook application development is quickly gaining traction, thanks to APIs such as Facebook Connect, which allows developers to create custom applications. Not to be outdone, Twitter, which is the fastest growing social network, provides an API which enables programmers to create and integrate Twitter applications on websites and blogs. Talk to us if you are considering a custom Facebook or Twitter application.

Content Management System

Are you still hiring outside help to update content on your website? Not only does this get expensive but it also makes you feel like you are not in control.

When Planet Synergy builds a website for you it comes with a back-end content management system or CMS. Since our CMS is web based, it gives you total freedom to change your web content at any time and from anywhere in the world through an Internet enabled PC, laptop, tablet or smartphone.

Website Development

It’s simple. If you are in business today you need a website. If you already have a website it better not be dull and boring. In an increasingly competitive world your website must stand out from the crowd. Your prospects and customers should find it easy to do business with you through your website.

It’s not just good enough to have a pretty website anymore. People should be able to find it and it must generate qualified leads for you through integrated social media accounts, a custom blog and content specific key words for search engine optimization.

Regardless of your budget Planet Synergy is committed to creating a website which meets your objectives and hopefully, exceeds your expectations. Through strategy, innovation and our extensive repository of features we will give you a modern, professionally built and fully functional website.

Over the past eight years Planet Synergy has built hundreds of custom websites for businesses of multiple domains and size. Planet Synergy’s websites with integrated iFrames and CMS are very popular with real estate agents, Realtors, property managers and property management firms.